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Web analytics stalwart Webtrends is increasing its ability to measure traffic from Facebook users and iPhone owners with the acquisition of app platform provider Transpond. They see the acquisition as a complement to their purchase of landing-page optimizer Widemile (now Webtrends Optimize).

The Bay Area start-up employs 10, and provides a suite of software-as-a-service?tools that lets firms create Social and Mobile apps to extend their market reach. Transpond will be known as Webtrends Apps.

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